WindowMaster announces expansion into the French market

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Natural ventilation and smoke extraction experts partner with French distributor to conquer its fastest-growing European market.


02 October 2023


Today, WindowMaster, the Danish CleanTech company and one of the world’s leading natural ventilation and façade automation specialists, announces its expansion into the French market through an extended partnership agreement with MGAir Distribution, an Alsace-based company specialising in natural ventilation and smoke extraction thanks to the advanced motorisation and automation of facade openings.

This strategic move marks a significant milestone in WindowMaster’s growth trajectory, underscoring its commitment to innovation and developing cutting-edge technologies to deliver indoor climate solutions for its clients across France and beyond.

The partnership with MGAir is encouraged by an uptick in commercial specification enquiries for WindowMaster’s solutions, driven by new building regulations specific to the French territory.

Crucially, it represents an opportunity for WindowMaster’s pioneering ventilation and façade automation systems, sharing its 30-year strong expertise with and positioning itself as a top-tier supplier for energy efficient natural ventilation and smoke extraction solutions.

Since its early days in 2019, MGAir has distributed WindowMaster products. Four years later, the market has experienced strong growth and the Danish company has chosen to consolidate its relationship with MGAir with an extended partnership agreement, which will now be known as WindowMaster MGAir. The French brand will exclusively oversee the entirety of WindowMaster’s activity in the French market, from marketing to distribution. This is WindowMaster’s first partnership of its kind.

Commenting on the entry into the French market, Erik Boyter, CEO of WindowMaster, says “We are excited to embark on this new journey in a fast-growing, dynamic market, ripe for innovation. Partnering exclusively with MGAir, a trusted company with extensive knowledge of the local market, combined with our expertise, we are confident about providing advanced façade automation solutions that meet the specific needs of the French building industry. This move is a pivotal moment in our growth journey, and I’m confident in the collaboration and success with the WindowMaster MGAir team.”

Laurent Schott, MGAir states “For the past four years, we have carried WindowMaster products and solutions, which has enabled us to provide tailored installations to our clients with a globally renowned brand they can trust. We are very enthusiastic about becoming WindowMaster’s official exclusive partner in the brand’s entry into the French market and the opportunities for growth this next step brings. Together, we share the same dedication towards providing exceptional value and service by placing the client at the heart of every project we deliver.”

Furthermore, WindowMaster’s brand already has a strong presence in Germany, Austria, Switzerland, the Nordics, the UK, Ireland, US, and Canada.

WindowMaster has a strong track record of delivering state-of-the-art natural ventilation and indoor climate control systems, known for their energy efficiency, safety and superior user comfort. With a commitment to reducing their environmental impact, the company’s solutions contribute to healthier interior climates in work spaces.

For further information, please get in touch with Erik Boyter or Anja Marquard Pedersen.

About WindowMaster International A/S

WindowMaster International A/S is a market-leading cleantech company that delivers sustainable indoor climate solutions to primary schools, offices, shopping centres and hospitals, by harnessing nature's forces through smart natural ventilation. Its solutions consist of advanced window automation and intelligent ventilation control. WindowMaster also specialises in fire ventilation. Today, the company employs cleantech specialists in Denmark, Germany, Norway, the United Kingdom, Switzerland and the United States, as well as a large network of certified partners worldwide. WindowMaster’s production is based in Germany, the centre of its global supply chain. It’s also establishing production in the US domestic market in North Wales, Pennsylvania, in the northeastern part of the US, close to Philadelphia. By a change of ownership in February 2015, WindowMaster transferred to a private investor, and it is now an owner-managed company. It was successfully listed on the Nasdaq First North Growth Market on October 27, 2020. The focus is on organic internationalisation and strategic acquisitions, as well as transforming the company from a contract-based to a producing company. All of the company's activities are geared towards digital solutions to scale the company to future growth.

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